Founded by Lois McGruer-Fraser in 2015 with a focus on transparency, Lois Hazel aims to incorporate ethical and environmentally-friendly practises into all aspects of the brand. Based in Melbourne, all pieces are made either in-house or by trusted manufacturing partners in Melbourne. The label openly shares details about the suppliers and third parties they work with, which is a radical diversion from the industry’s tight-lipped standard. Materials are chosen based on their impact, seen through the exclusive use of deadstock, organic, natural, certified and traceable fibres. The brand has a set of additional sustainability goals in place, such as switching to certified thread and ensuring all trims are made from recycled or certified materials. Lois Hazel is looking to change fashion’s current landscape through unprecedented transparency backed by sustainable manufacturing processes.