Feminine hygiene is rarely, if ever, associated with luxury. Femmze is here to change that. Founded by Sydney’s Beck Qaude, the brand creates absorbent period underwear from environmentally-friendly fabrics in flattering, form-fitting silhouettes. Aiming to reduce the reliance on single-use sanitary items, Femmze’s leak-proof underwear is reusable and rewashable. Available in a range of styles (high-waisted, boyleg and g-string), the range has been made from fairtrade cotton, which is then dyed with certified low-impact dyes. An absorbent layer, created from a Merino wool blend, ensures any moisture is absorbed quickly for all-day freshness. A female-first company, Femmze is providing a sustainable and stylish solution to conventional period products.