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Aotea
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Aotea

Hailing from New Zealand, this skincare brand draws deeply from both mātauranga māori (māori knowledge) and science. Aotea is the māori name for Great Barrier Island, the remote but breathtakingly beautiful place where founder Tama Toki was born and raised. Inspired by his upbringing on Aotea, he launched the eponymous brand in 2017. There was no doctor or pharmacy on the island, so its community turned to the bush for remedies. You’ll now find these superpowered, naturally active ingredients bottled in Aotea’s formulations for face and body. Dedicated to keeping things local, all of Aotea’s production processes take place on the island – from the harvesting of ingredients to the filling of products. This allows for complete supply chain visibility, as well as opening up employment opportunities. Along with using a solar-powered factory and minimising water waste, Aotea is contributing to a circular economy through closed-loop packaging (empties can be returned online or in-store for re-use). For four years running, the brand has also provided scholarships for rangatahi māori (young people) on the island to attend high school in Auckland, as there is no high school on Aotea. Using native flora and environmentally-friendly manufacturing, Aotea’s products honour māori culture while healing the skin.

climate credentials

  • impact reduction
  • end of life strategy
  • Transparency
  • Circular Solutions
  • Recycled Materials
  • Innovation
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