Producing TV with an entirely sustainable wardrobe is ambitious in and of itself but there are plans to push the envelope even further. All of RIISE’s TV series are underpinned by an innovative commercial model. Items in the wardrobe and on set are sourced from RIISE’s e-commerce platform, which only stocks vetted sustainable brands. Viewers are then given a direct avenue to shop these environmentally-responsible products from each episode.  

Prime Video’s miniseries Daisy Jones & The Six is proof this concept has legs. Since its release in early March, the series has generated as much talk about its music as it has its costumes. Women’s clothing brand Free People has released a Daisy Jones & The Six capsule collection, giving viewers direct access to the 70s styles – from breezy Bohemian dresses to flared jeans – worn by the series lead Riley Keough on-screen.   

The opportunity to apply this model to the sustainable fashion market is where the idea becomes most exciting. “It’s incredibly important that we use economics to solve climate change,” Sara explains. “By creating exciting narratives, that have an opportunity to showcase beautiful products, we’re able to draw the audience in and provide them with the means to action. While of course on some level, the audience is going to be laughing at the problem, we’re also giving them ways to be part of the solution by switching their buying habits to products that are made with the planet in mind. The whole point of our TV is not to leave the audience feeling hopeless but like they can create meaningful change.”